WHY CHOOSE MISSION
BASED MARKETING?
We believe everyone has the potential to lead with purpose. Born from a passion for helping entrepreneurial professionals make a difference, Mission Based Marketing combines decades of experience in marketing, nonprofit work, and business coaching to amplify your reputation, foster meaningful connections, and create lasting impact.
WHAT WE DO
At Mission Based Marketing, we’re more than marketers—we’re storytellers, strategists, and advocates for change. Here’s how we help you empower your team to make a meaningful difference in your community:
- We optimize marketing spend during peak times and maintain brand awareness in the off-season.
- We help build loyalty by connecting on a deeper level, fostering lasting relationships that go beyond the transaction.
- We help you stand out from your competition with a mission-driven approach that resonates with your community.
- We magnify your story ensuring your mission is heard.
- Our community-forward brand messaging builds trust, showcasing your commitment to the neighborhood.
With every project, we aim to transform your passion into action, helping you leave a lasting impact.
MEET OUR VISIONARY:
MIKE SHOUN, CO-FOUNDER & CVO
Mike Shoun, our Founder & Chief Visionary Officer, brings over three decades of experience helping businesses—from healthcare to home services—shine through purpose-driven marketing strategies.
‘I’ve always believed that a company’s true success lies in its ability to lift up the people and places around it. Connecting passion with purpose isn’t just good for business—it’s the cornerstone of real, lasting change.’
At Mission Based Marketing, Mike merges advanced marketing tactics, innovative strategy, and community engagement, so you don’t just deliver quality services—you build a legacy of trust and transformation in every neighborhood you serve.
MEET OUR INSPIRATION:
BRIAN MORRIS, CO-FOUNDER & CIO
Brian Morris, our Co-Founder and Chief Inspiration Officer, is living proof that a home service business can thrive while making a real difference. Renowned as ‘The Ugly Pool Guy’ for turning his pool service into a philanthropic powerhouse, Brian brings nearly three decades of experience in building brands that truly care.
Through community events, nonprofit partnerships, and on-the-ground volunteering, he’s shown that giving back isn’t a cost—it’s the cornerstone of genuine, lasting growth. Whether he’s supporting law enforcement, founding the Purposeful Giving Alliance, or hosting events for families in need, Brian brings the same passion and innovation to every cause.
He nearly doubled his pool company’s leads through local events and philanthropic drives. Now, he’ll show you how giving back transforms your bottom line. At Mission Based Marketing, Brian’s vision helps shape strategies that align your values with community-focused goals, elevating both your impact and success.
MEET OUR STRATEGIST:
AMANDA CARRAWAY, CGO
Amanda Carraway, our Chief Growth Officer and Strategist, has a passion for guiding businesses toward finding their unique voice—so you can share yours with genuine confidence. Amanda brings a proven track record in launching products, building brands, and growing businesses. Drawing on her prior successes, Amanda now channels that same passion into mission-driven strategies for entrepreneurial professionals like you.
In her role at Mission Based Marketing, Amanda ensures every campaign is warm, impactful, and perfectly aligned with your brand’s purpose. Her ability to balance innovative marketing tactics with real-world community needs helps high-caliber businesses shine where it matters most—in the neighborhoods they serve.
